Posts Tagged ‘ stakeholder ’

Air Canada Is On Their Game

In Tuesday’s National Hockey League match-up between the Boston Bruins and the Montreal Canadiens, Habs forward Max Pacioretty suffered a serious concussion and a broken vertebra in his neck after a devastating hit by Bruins defenceman Zdeno Chara.  Chara received a major penalty for interference and a game misconduct for the hit, but, to the surprise of many, he was not suspended.

Now, despite being Canadian, I’m not a diehard hockey fan.  I watch Hockey Night in Canada sometimes, I’ll watch the playoffs, at least while there’s still a Canadian team in the running, and I even go to see a game once in a while.  But this hit has my attention, not because it’s so different from those that have happened before, but because of its link to – you guessed it – corporate responsibility.

What, you might wonder, does a check in hockey have to do with corporate responsibility?  Well, a lot, it turns out, if you’re Air Canada.
Click here to read more about Air Canada’s flying body check to the NHL…

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