Archive for the ‘ Stakeholder Engagement ’ Category

Social Licence: a Critical Success Factor for Resource Development

PES_2011_stackedEach year since 2009, the National Bureau of Asian Research (NBR) hosts the Pacific Energy Summit, an invitation-only event that “convenes leaders from government, business, and research to explore innovative solutions to the dual challenges of rising energy demand and climate change.  By bridging the commercial, public, and nonprofit sectors, the Summit informs policy and inspires collaboration to help support sustainable economic development.”   This week, NBR is co-hosting the 4th annual Summit with the Asia Pacific Foundation of Canada in Vancouver.  The theme of the Summit this year is “Forging Trans-Pacific Cooperation for a New Energy Era,” and dialogue will focus on best practices and solutions for successfully meeting Asia’s energy needs while promoting environmental stewardship.  To inform and foster discussion, NBR commissions working papers on key topics of relevance to the Summit.  I had the privilege of being invited to co-author – with a colleague and associate of mine, Brian Yates – a paper on social licence.  Our paper examines the nature and attributes of social licence, and analyzes its growing importance as a critical success factor for resource development.

You can access the paper here.  I welcome feedback – please click on the “leave a comment” tag to the left of this post!

Maximum City: Engaging Youth in Urban Sustainability

Last month, I had the opportunity – and the privilege – to participate in the Maximum City program in Toronto.  This program is the brainchild of Josh Fullan, a high school humanities and languages teacher at the University of Toronto Schools, my alma mater.  Last year, Josh ran a pilot program that brought a small group of students from two Toronto-area high schools together with a team of experts and professionals in a wide range of urban disciplines, including architecture, design, planning, transit, municipal governance, community development, and communications.  Over the course of  a week, the students listened to lectures and took part in design exercises and field trips in a series of modules that exposed them to new ideas and key concepts in urban development:  Built City, Planned City, Engaged City, Transit City, Liveable City, Pedestrian City, Governed City.  The week culminated in a neighbourhood visioning study and design charrette.  The outcome?  A small but thoroughly engaged group of young people with a deeper appreciation of the complexity of urban issues and solutions.

When I read about the program last summer, I thought it sounded terrific – the kind of thing you wish they had when you were a kid!  But I couldn’t help noticing there didn’t appear to be any content explicitly dealing with urban sustainability.  So I called Josh to tell him so.  A few lunches and many emails later, I found myself on a flight to Toronto in the middle of July, busily finalizing my notes for the introductory module to this year’s program.  The theme of Maximum City 2012?  Sustainability.

On the first day of the program, I delivered a crash course on sustainability.  After explaining the traditional “three-legged stool” model of sustainable development, I had the students brainstorm all of the things they could think of in an urban setting that were necessary for sustainability, and I was delighted when their answers moved beyond the environmental, social, and economic realm to take in concepts of governance, co-operation, change, and compromise.  Here’s a sample of what they were thinking…

 

 

 

 

 

 

We talked about interdependence and interconnection and integration.  And I asked them to look for these relationships and linkages in all of the other modules, which spanned two weeks and covered even more topics than last year’s pilot program (Park City, Smart City). Once again, the program culminated in a design challenge, which this year had teams of students redesigning an underperforming city block with a focus on sustainability.  As a resource person and member of the critique panel, I had the opportunity to watch the students move through mapping the neighbourhood, identifying challenges and opportunities, and conceptualizing and actualizing solutions.

 

 

 

 

 

 

I was totally floored – and inspired – by the creativity and capacity for synthesis and problem solving shown by these students.  Their quick grasp of key concepts is demonstrated by these ‘mental maps’ one group created to explain the elements and linkages included in their neighbourhood vision.

 

 

 

 

 

 

In a matter of hours, the students’ ideas transformed an underused and unwelcoming city block into a hub of social interaction, economic diversity, and improved environmental performance, with improved connection to the surrounding community and a more productive use of urban space.

 

 

 

 

 

 

The Maximum City program is driven by Josh’s vision that young people can be key contributors to understanding and shaping our rapidly urbanizing world.  Indeed, as I witnessed the students getting more and more engaged through the program, I was reminded that youth have their own ways of seeing, interpreting, and interacting with the urban landscape, and there is great value and potential opportunity in integrating those perspectives into the dialogue of city-building.  Sustainable development is, after all, about meeting the needs of the next generation as much as our own.

If you are interested in urban sustainability – and if you live, work, or play in a city, how can you not be? – I encourage you to check out this program, maybe start a similar program in your own city, or find a way to engage youth around issues of sustainable development.  You’ll likely come away inspired, encouraged, and motivated, as I have been.

 

Check out the Maximum City program here:  www.maximumcity.ca

Find Maximum City on Facebook:  http://www.facebook.com/maximumcityschool

Follow Maximum City on Twitter:  https://twitter.com/maxcityschool

Tailoring a Bespoke CR Strategy: Why You Should Engage Employees

If you had a chance to take part in or review the #CSRchat on Twitter this week, you will have gleaned some key points about employee engagement in the context of corporate responsibility:  what it means; some examples of who’s doing it well; what might be required to undertake employee engagement; how it might be measured; who might be involved.  But, surprisingly, not too much was said about the benefits of undertaking employee engagement – perhaps there just wasn’t enough time!

Some of the benefits that I heard from other participants included “a heightened emotional and intellectual connection that an employee has for his/her job/organization” (@TCBCCS), “sparks positive feedback” (@gchesman), and “ideas from many sources, action from many sources, creativity and interest in the company beyond the job duties” (@EXAIR_KE).

I thought I would use this post to describe some of the benefits that I have found after conducting the kind of employee engagement I described in my post last week [Advice for the Shoestring Practitioner: Sustainability Mapping, January 31, 2011], in the context of developing corporate responsibility (CR) strategies. Read on!

Advice for the Shoestring Practitioner: Sustainability Mapping

Are you a Shoestring Practitioner?  A Shoestring Practitioner is someone with a passion for doing good, for doing the right thing, for doing things better, but who is working on a shoestring:  constrained in his or her efforts by a lack of resources, such as staff, time, money, or organizational support.  This post is intended for the Shoestring Practitioner, especially one who is at or near the beginning of a sustainability journey in their organization, but may also be helpful to others trying to advance a corporate responsibility (CR) strategy.  I prepared this post in response to questions received through my network about how to engage employees in CR planning.

In an earlier post [Should sustainability have a seat in the C-suite? December 1, 2010], I talked about the need to develop a fulsome understanding of the sustainability landscape in order to guide decisions about corporate responsibility (CR) strategy.  A comprehensive and well-founded CR strategy will be informed by current and future business drivers pertinent to sustainability, including evolving regulatory frameworks, changing stakeholder expectations (including, but by no means limited to customers), emerging standards and best practice, pressing risks and opportunities, and the organization’s own capacities and competitive positioning.  It must also consider, especially in a complex, diverse organization, the range of perspectives and opinions, the differences in awareness and understanding about CR and sustainability issues that may exist among the employees who will eventually be responsible for implementing a CR strategy, as well as among other key stakeholder groups.

A key component of sustainability mapping is stakeholder engagement, particularly internal employee engagement.  Employees can provide unique insight into current and emerging challenges and opportunities, shed light on existing organizational strengths and weaknesses, and highlight areas where CR and sustainability programming could advance strategic business goals.  Moreover, early employee engagement around CR and sustainability issues increases the relevance of strategies developed in response to their input and the likelihood of later buy-in and support.

While sustainability mapping can be a significant undertaking, especially in a large organization, employee engagement is something the Shoestring Practitioner often can tackle on their own, with limited resources.  Click here to learn how…

Collaboration as Competitive Advantage

As I discussed in an earlier post, social media have enabled a shift in information and communications flow from a traditional mass-media “push” model, in which a company may craft and deliver a message to its stakeholders (often a different message for different stakeholders), to a “pull” model, in which company and stakeholders are on a more even footing, and what is being said by one may be heard by all.  In this “pull” model, stakeholders themselves define their own information requirements and actively seek out the sources, connections, and networks that will meet them.

While this might seem scary to some, it also represents one of the great opportunities that social media offers:  collaboration.  If you view each one of these voices not as a threat but as an opportunity to engage and to learn, you can leverage social media to add value to your business.
How? Read on!

The CSR debate: what are you saying?

I had the pleasure this morning of taking in the spirited webcast, “CSR and the Role of Business Today”, hosted by public interest communications firm, Fenton, and featuring a group of A-list CSR advocates and detractors.  The list and biographies of panelists, and a link to a video of the debate, are available here.

Throughout the debate, there were many fine points eloquently made by the panelists, and I encourage you to view the video of the debate, if you were not able to watch it live.  (Even if you did see it, you might get more out of it watching a second time, as I did.)  In particular, if you are a CSR practitioner or advocate looking to strengthen your understanding or articulation of the context of and business case for CSR, you’ll find some good material here.

I won’t reiterate all the debate highlights (you can check the Twitter feed, using the hashtag #CSRdebate, for the play-by-play), but I would like to consider the anti-CSR case in more detail.  Specifically, I found the arguments made by Professor Aneel Karnani and Chrystia Freeland disingenuous; let me explain why. Read on!

The convergence of social media and corporate responsibility

In the early 1400s, Johannes Gutenberg invented a mechanical movable-type printing process that enabled the first mass production of books.  Within decades, the technology had spread across Europe, and the growing availability and affordability of the printed word revolutionized society.  The flow of information and ideas fuelled the Reformation and the French Revolution, broke down strongholds of power, whether political or religious, and contributed to the democratization not only of societies but of knowledge itself.

Over time, we’ve witnessed the emergence of mass media, designed and used to broadcast information from and by a small group to a large one.  This communications audience is, essentially, a mass society of undifferentiated individuals.  It receives information.

However, social media turns a receptive mass society into a creative public.  Information doesn’t just flow from a small group to a large one, and information creation isn’t just the purview of the powerful elite anymore.  The trickling democratization of knowledge that began with the Gutenberg press, social media is making a flood.

Now, humans have always been social creatures.  It’s not social networking that’s new.  Rather, it’s the development of new technologies at a time of rapid globalization and increasing awareness of humanity’s impact on the Earth that have converged to create the perfect storm of new social media. Read the whole post here

%d bloggers like this: