ideas and resources for the responsibility advocate

Following up on my prior writing and speaking engagements on the topic of social media and corporate responsibility, the Canadian Institute of Mining, Metallurgy and Petroleum asked me to write a piece for their journal, CIM Magazine, focused on the extractive sector.
An edited version of what I wrote appears in the September/October issue here.
I was also asked to write a sidebar piece highlighting Suncor‘s social media experience that I referenced in the main story. The sidebar piece, entitled “Going Where the Conversations Are“, appears after the main story at the link above.
Comments welcome on either piece; click on the “Write Comment” option in the menu on the left side of this page.