Posts Tagged ‘ openness ’

Collaboration as Competitive Advantage

As I discussed in an earlier post, social media have enabled a shift in information and communications flow from a traditional mass-media “push” model, in which a company may craft and deliver a message to its stakeholders (often a different message for different stakeholders), to a “pull” model, in which company and stakeholders are on a more even footing, and what is being said by one may be heard by all.  In this “pull” model, stakeholders themselves define their own information requirements and actively seek out the sources, connections, and networks that will meet them.

While this might seem scary to some, it also represents one of the great opportunities that social media offers:  collaboration.  If you view each one of these voices not as a threat but as an opportunity to engage and to learn, you can leverage social media to add value to your business.
How? Read on!

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