Posts Tagged ‘ principles ’

Should sustainability have a seat in the C-Suite?

Some of you may recall the case study published on-line by the Harvard Business Review back in October, which posed the question of whether or not fictional company Narinex should hire a Chief Sustainability Officer.  The full Case Study is now available in the December 2010 edition of HBR (subscription required; text pages 133-137) (or try this version at Scribd, e-pages 135-139).

If you’re not familiar with the HBR Case Study feature, it generally involves a fictional scenario depicting some current business challenge and features the advice of two business leaders with subject-matter experience.  A few readers’ comments, distilled from the on-line commentary compiled previously, are included to illustrate additional perspectives.

Well, golly; the editors at HBR thought my comment “offers a valuable perspective,” and included an edited version of it in the December issue (text page 137 or Scribd e-page 139).

A few of my contacts have asked to see my comments, so I reproduce my full comments below (with the HBR-selected paragraph highlighted).  My comments will make more sense if you read the Case Study first!  Thanks for your interest!

Read my full comments on the HBR Case Study here…

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