Social Media and Corporate Responsibility
Getinvolved.ca is a fantastic initiative focused on connecting individuals and organizations to make change possible. They’re the folks behind Power of the Hour, a national campaign to encourage Canadians to stand up and count the power of volunteer time. They’ve also done a whole series of interesting videos, called Digital U, about various aspects of social media.
Late last year, we filmed a piece about social media and corporate responsibility. Here it is.
By the way, at 10:25, when I said “non-material issues”, I meant “non-financial material issues”!
(And my name is pronounced “Sa-lisa”, not “Sa-lessa”! Ah, but I quibble…)